Monitor market share at category, brand, and SKU levels
The Category Share section allows you to view how much share (in dollar or unit value) your categories represent to the total category. You can also compare the categories performance across all major KPIs to identify areas of opportunity. The Category Share Summary section allows you to compare how your category share is trending overtime. The view is based on a rolling weekly time ranges (last week, last 4 weeks, last 13 weeks, last 26 weeks, and last 52 weeks.
You can access the in-category brand-level view by clicking on any category of your choice. Once in the breakdown for the category, you can view each brand’s Market Share, estimated sales, and the changes over time.
From the brand-level view, you can also switch to a SKU level view to view performance metrics for the individual SKUs for both your own SKUs as well as the competitor SKUs. You can access this page by clicking on the “VIew SKUs” button in the top right corner of the page by the date picker.
You can toggle the visibility of your own SKUs and competitor SKUs by clicking on the check boxes in the top right corner of the table. From here you are able to view performance metrics for the SKUs within the category.