The following list is a look at some of the most commonly used metrics in in our platform. If you're looking for a definition that is not include in the list, please reach out to our team and we will provide you with a definition.
S. No. | Category | Metrics | Definition |
1 | Sales | Ordered Product Sales (OPS) | Total ordered product sales in the selected time period as per AVC. |
2 | Sales | Ordered COGS | Total COGS of the units which were ordered in the selected time period as per AVC. |
3 | Sales | Units Ordered | The total number of units that were ordered in the selected time period as per AVC. |
4 | Sales | Shipped Revenue | Revenue for shipped units in the selected time period as per AVC. |
5 | Sales | Shipped COGS | COGS for shipped units in the selected time period as 10 per AVC. |
6 | Sales | Units Shipped | The total number of units that were shipped in the selected time period as per AVC. |
7 | Sales | No. of SKUs Unavailable To Buy | The total number of SKUs which were not available for sale in the selected time period as per CIQ Market Intelligence (crawled) data. |
8 | Sales | Gross Margin | The absolute difference in the OPS and the Ordered COGS in the selected time period. |
9 | Sales | Gross Margin % | The total gross margin expressed as a percentage of OPS in the selected time period. |
10 | Sales | Glance Views | Sum total of glance views received in the selected time period. |
11 | Sales | Unit Conversion | The ratio of units sold and glance views expressed as a percentage. |
12 | Sales | Revenue Lost Due To Unavailability | Ordered Product Sales ($) lost in the selected time period due to ASINs not being available for sale.
Unavailability is determined by triangulating Rep OOS from AVC and scraped data. |
13 | Sales | Revenue lost due to LBB | Ordered Product Sales ($) lost in the selected time period due to the Lost Buy Box.
It is calculated by using average sales velocity from the last 4 weeks and the % LBB for each day. |
14 | Sales | PO Fill Rate | The ratio of units confirmed and units ordered in the selected date range. |
15 | Sales | PO Receive Rate | Percentage of units received by Amazon out of total cases accepted from the POs ordered in the selected time period. |
16 | AMS | Impressions | The number of times ads were displayed to the user in the selected time period. |
17 | AMS | Sponsored Category SOV Page 1 | Page 1 share of voice for the sponsored categories |
18 | AMS | Sponsored Category SOV Top 3 | Top 3 share of voice for the sponsored categories |
19 | AMS | Sponsored Category SOV Top 10 | Top 10 share of voice for the sponsored categories |
20 | AMS | Organic Category SOV Page 1 | Page 1 share of voice of organic search for the organic categories |
21 | AMS | Organic Category SOV Top 3 | Top 3 share of voice of organic search for the organic categories |
22 | AMS | Organic Category SOV Top 10 | Top 10 share of voice of organic search for the organic categories |
23 | AMS | Total Category SOV Page 1 | Page 1 share of voice for the total categories |
24 | AMS | Total Category SOV Top 3 | Top 3 share of voice for the total categories |
25 | AMS | Total Category SOV Top 10 | Top 10 share of voice for the total categories |
26 | AMS | Sponsored Competitor SOV page 1 | Page 1 share of voice of competitors for sponsored keyword search |
27 | AMS | Sponsored Competitor SOV top 3 | Top 3 share of voice of competitors for sponsored search |
28 | AMS | Sponsored Competitor SOV top 10 | Top 10 share of voice of competitors for sponsored search |
29 | AMS | Organic Competitor SOV page 1 | Page 1 share of voice of competitors for organic search |
30 | AMS | Organic Competitor SOV top 3 | Top 3 share of voice of competitors for organic search |
31 | AMS | Organic Competitor SOV top 10 | Top 10 share of voice of competitors for organic search |
32 | AMS | Total Competitor SOV page 1 | Page 1 share of voice of competitors |
33 | AMS | Total Competitor SOV top 3 | Top 3 share of voice of competitors |
34 | AMS | Total Competitor SOV top 10 | Top 10 share of voice of competitors |
35 | AMS | Branded SOV - SOV page 1 | Page 1 share of voice for branded keywords |
36 | AMS | Branded SOV - SOV top 3 | Top 3 share of voice for branded keywords |
37 | AMS | Branded SOV - SOV top 10 | Top 10 share of voice for branded keywords |
38 | AMS | Branded SOV - Organic page 1 | Page 1 organic share of voice for branded keywords |
39 | AMS | Branded SOV - Organic top 3 | Top 3 organic share of voice for branded keywords |
40 | AMS | Branded SOV - Organic top 10 | Top 10 organic share of voice for branded keywords |
41 | AMS | Branded SOV - Total page 1 | Total Share of voice of branded keywords |
42 | AMS | Branded SOV - Total top 3 | Top 3 share of voice of branded keywords |
43 | AMS | Branded SOV - Total top 10 | Top 10 share of voice of branded keywords |
44 | AMS | CTR | No. of clicks divided by no. of impressions expressed as a percentage. |
45 | AMS | Clicks | The total number of clicks generated from the campaign in the selected time period |
46 | AMS | aCPC | The average cost per click in the selected time period calculated as spend divided by clicks. |
47 | AMS | Ad Conversion | Orders divided by clicks |
48 | AMS | Ad Sales | The total sales generated by the ads in the selected time period. |
49 | AMS | Ad Spend
| Total Ad spend on sponsored products in the selected time period. |
50 | AMS | iACoS (TACOS) | Incremental ACoS is defined as AMS spend divided by Total sales (both paid and organic) in the selected time period.
Also know in the industry as TACOS. |
51 | AMS | ACoS | The advertised cost of sales generated from the campaign in the selected time period and is calculated as Total spend divided by total ad attributed sales. |
52 | AMS | ROAS | Paid sales generated for each dollar of ad spend for the selected time period calculated as 14 days attributed sales divided by ad spend. |
53 | AMS | Brand Halo Sales 14 days | Brand Halo Sales occurring within 14 days of click on ads. |
54 | AMS | % Ad spend on SnS SKUs | The ratio of the total Ad spend on SnS SKUs to the Total Ad spend. |
55 | Operations | Weeks of Cover | Weeks of Cover (WOC) is a metric calculated by dividing sellable on hand inventory with average sales velocity of shipped units in last 4 weeks. |
56 | Operations | Weeks of Cover (DFI) | This metric utilized the Direct Fulfilled Inventory only (also known as Dropship). Weeks of cover (DFI) is calculated by dividing Direct Fulfillment Inventory with average sales velocity of shipped units in the last week. |
57 | Operations | Weeks of Cover (CIQ) | Improvised metric to calculate the number of weeks in which the inventory with Amazon will need replenishment. It is calculated by taking into account the Sellable on Hand Inventory, Direct Fulfillment Inventory (if present) and Open Purchase Orders which are either completed today or are completing in next two weeks as per AVC and dividing this with average sales velocity of shipped units in the last 4 weeks. This metric value ranges between 0 to 50. |
58 | Operations | Forward Weeks of Supply | Forward Weeks of Supply is a metric calculated by dividing sellable on hand inventory with average mean forecast for the next 4 weeks. The data comes in from Amazon Inventory and Forecast reports respectively. |
59 | Operations | Weeks of Supply | Weeks of Supply (T4 Shipped Units) is a metric calculated by dividing sellable on hand inventory with average sales velocity of shipped units in last 4 weeks. The data comes in from Amazon Inventory and Sales reports respectively. |
60 | Operations | Fulfillment Cost Per Unit | The cost which Amazon incurred for delivering one unit of this ASIN to the users.
Estimated using Amazon FBA fees. |
61 | Operations | Storage Cost Per Unit | The per unit storage cost of the ASIN. The cost is dependent on the dimension of the ASIN.
Estimated using Amazon FBA fees. |