Overview
Use the Prime Day checklist to prepare your retail, media, and reporting setup ahead of the event. This step-by-step list helps ensure your PDPs are optimized, your campaigns are timed and tagged correctly, and your CommerceIQ instance is configured for both real-time monitoring and post-event reporting. Completing these tasks will help your team move faster and make better decisions throughout the Prime Day window.
Checklist
Audit content readiness and make updates where needed
Check detail page pricing
If you're using DSP, flight campaigns in the 3 weeks leading up
Pull back on search in the 2 weeks leading up
Launch Prime Day campaigns at least 7 days in advance
Set hourly bidder rules for your campaigns
Add SKU taxonomy filters for Prime Day SKUs
Add campaign taxonomy for Prime Day campaigns
Make sure Real Time Sales is enabled
Configure your live event reporting
Configure your event recap reporting