Overview
Tentpole events like Prime Day bring massive surges in traffic, competition, and search activity. Brands that win these events are those that prepare their digital shelf in advance, track performance in real time, and optimize based on insights. CommerceIQ’s Digital Shelf Analytics (DSA) enables you to do all three.
Desired outcomes
Higher conversion rates and sales velocity
Improved share of search and category rank
Stronger post-event momentum and ROAS
Key principles for success
Be retail ready before traffic surges
Monitor and resolve issues daily
Use post-event data to plan your next move
Lead-in: Prepare your digital shelf
Begin at least 7–10 days before the event. Ensure product visibility and conversion readiness across content, availability, and pricing.
Actions to take
Create a Prime Day SKU list
Audit and fix PDP content (titles, images, A+)
Resolve out-of-stock issues and 3P hijacks
Set up pricing and OOS alerts
Tag low-converting SKUs for optimization
Benchmark keyword rank and tag hero SKUs
Reports to use
Content: Product basics, advanced content, gold standard features
Availability: Availability report, OOS alerts
Pricing: Price alerts, promotional calendar
Search: Share of search dashboard, comparison by search term
During the event: Monitor and adapt in real time
Track execution daily to identify and resolve issues quickly. Speed matters.
Actions to take
Monitor availability and Buy Box ownership
Watch for price and content changes
Track keyword performance and competitor promotions
Review campaign ROAS and reallocate budget
Avoid launching new campaigns on the event days
Reports to use
Availability report
Promotional calendar
Comparison by search term
Search rank dashboards
After the event: Measure success
After the event ends, it’s critical to assess what worked, what didn’t, and how to adjust for the next big moment. CommerceIQ’s reporting tools give you the visibility needed to evaluate performance across content, availability, pricing, and media.
Key performance questions to answer
Which deal types delivered the strongest results?
How did our media perform across channels and SKUs?
Which products overperformed or underperformed?
Which keywords drove the highest return?
Were we in stock during peak hours?
Was our pricing and discounting competitive enough?
Did we retain the Buy Box post-event?
Report | What it tells you |
Search → Dashboard | High-level keyword trends and share of search movements |
Search → Comparison by Term | Product-level rank changes and competitive pressure |
Search → Share of Shelf | Brand-level SOV changes before, during, and after the event |
Pricing → Price Trends | Effectiveness of deal pricing and price matching |
Promotion → Promo Calendar | Presence and timing of your deals vs. competitors |
Availability → Availability | OOS rates, Buy Box loss, and suppressed PDPs |