What is Share of Voice?
When consumers search for products on a retailers website, they typically do so by entering specific keywords relevant to the items they are looking for. Share of Voice (SoV) for a brand indicates the percentage of the total real estate on the retailer's website they own for a particular keyword. It is essentially a measure of visibility for the brand.
<Create a gif of a search term + scrolling results on Amazon>
Why should brands care about Share of Voice?
The more digital space a brand owns for a keyword (i.e. higher SoV), the higher visibility they have resulting in a higher chance of a shopper buying their products. Share of Voice is a leading indicator of a brand's eventual Market Share for a category.
Tracking share of voice allows for more insights into opportunities that a brand might be missing such as:
By tracking which keywords are rising or falling, brands can uncover opportunities to boost share of voice and grow incremental sales.
By keeping a close eye on the competition’s keyword strategy, brands can steal their momentum.
By constantly experimenting and tweaking their strategy, brands can harvest powerful, new keywords and reach more shoppers.
Market Insights helps brands analyze their Share of Voice so that they can adjust their campaign keyword strategies to drive incremental sales.
Why are some key features of CommerceIQ's Market Insights Module?
View SoV by placement type | Track both Organic and Sponsored (Paid) SoV for your brands as well as your competitor brands. |
View SoV by Keyword Type | View total Share of Voice across Generic, Branded or Competitor keywords. |
Create Digital Shelves | Customize your views by grouping related keywords into a "Digital Shelf" to view aggregated SoV for your category. |