It takes a long time for the plan to be generated. Is this normal?
It usually takes 5-7 minutes approximatelyfor a plan to be generated, during which users can either stay on the screen or go to the landing screen. Once the plan is generated they will be able to view it.
Is there a limit to the OPS target values a user can enter?
There are no constraints to any user inputs except for the ones mentioned. Consider it as a simulator for media plans.
Does Media Planner auto updates the Budget Optimizer ?
No, the BO sheet isn't auto updated. Users have to manually upload the updated sheet in the Optimizer section.
Can I upload this plan to Budget Optimizer?
Yes, users can download the BO sheet from the VIEW PLAN page and upload it into the Budget Optimizer.
How is a Goal different from a Strategy prioritization?
A media plan aims at automating the process of budget estimation for a defined time period for a business unit aiming to achieve a specific goal; either an increase in OPS value/Ad Sales/Shipped COGS.
Prioritization on the other hand is driven to prioritize various metrics for budget allocation across pre-built strategies in order to achieve the defined goal.
Why is it recommended to enter Keyword level budget distribution?
The planner frequently optimizes the metrics chosen earlier as a part of the strategy. This can result in distributions which allocate higher budgets to keyword types which have historically achieved better results on those parameters.
Example if a keyword type (such as client branded) has had higher ROAS values and if ROAS is chosen as the optimization metric, it may result in higher allocation to that keyword type which may be less incremental.
In order to prevent such a situation it is recommended to enter Keyword level budget distribution values which ensures precise budget allocation as per defined percentages to those keyword types.
What are the different strategy prioritizations provided and how do they work?
The prioritizations available in the system are; ROAS focused, Growth focused, Based on Last year and Custom.
Once a goal has been identified and selected, a strategy can be applied to the corresponding parameters namely; customer traffic, performance, opportunity and reach. This helps to prioritise over different metrics during budget allocation.
Users can click and allocate priority to any parameter to define the strategy priority.
Strategy | Target |
ROAS Focused | Assigns all priority to RoAS growth parameter |
Growth Focused | Assigns all priority to YoY & NTB % growth parameter |
Based on Last Year | Assigns all priority to Ad Sales parameter |
Custom | Assigns as per user's choice across parameters |
Users can only allocate a maximum of five chips and a minimum of zero chips to each parameter while outlining the strategy priority.
Can users make changes to a generated media plan?
Users can make changes to a generated media plan from the main page using EDIT PLAN and VIEW PLAN.
The changes to a generated plan can be made only to the % change of goal from the plan table using the pencilicon.
How can I edit the plan from the VIEW PLAN screen?
Users can only edit the goal percentage figures in a generated plan from the VIEW PLAN page. In order to edit other sections; users can click the Back button and click EDIT PLAN to access the desired sections.
The changes can be finalized using Reload Plan.
Can I generate quarterly plans?
Yes, Users can generate plans ranging from a month to an year.
What happens if I close the plan without saving?
Users face the risk of losing all changes made to a plan if it is not saved periodically.
What happens if I refresh the page while creating a plan?
Unfortunately, if users have not saved the changes made while creating on a plan they will be lost if the page is refreshed.
Why can't I see OPS values below Campaign type level?
The keyword type and below levels do not have a direct correlation with sales metrics, hence they are not visible.
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