Overview
CIQ's Self-service Reporting(SSR) & Analytics tool seamlessly integrates data across the CIQ platform, providing users with real-time 360° visibility into sales, operations, inventory, digital shelf, and retail media metrics. This tool provides out-of-the-box reporting and dashboards that are easy to use, fully customizable, and actionable.
Reporting transforms the way eCommerce teams approach data discovery and conduct periodic business reviews (weekly, monthly, quarterly, and yearly).
Managers can leverage this tool to accurately assess the impact of their strategic and tactical decisions, driving sales, growth, and profits in a streamlined manner.
Customizable and interactive charts provide flexibility to aggregate or drill down data to get to the most important business insights and present them in a timely manner. Automated refresh on custom reports and the ability to download reports makes it even more versatile.
Highlights
Build custom reports and modify them at any time
Track all key performance indicators(KPIs) and related metrics across retail media, sales, operations, and market insights for any period
Slice the data and drill down from upper to lower echelons of business using the 'group by' capability
Get a robust view of Ad performance with various campaign types
Track Week over Week (WoW) / Year over Year (YoY) shifts across all metrics and compare current vs. prior trend lines
Subscribe to get downloadable reports sent to the inbox directly
CIQ's Self-service Reporting(SSR) & Analytics tool can be accessed via the Report Builder.
Home Page
Navigate to My Workspace > Reports > Amazon Search
Click Create Report
Select Report Type
Select Data Type
Click Create
Data Type
This selection sets the type of data available in the report. The two types of data attribution that are available today are:
SKUs
These reports contain data and metrics which can be attributed to a SKU. Metrics like total sales and ad sales. This helps in identifying deep insights on how an individual product/segment is contributing to the business.
Note: Both SKU's and Keywords will not have the same set of available metrics. Certain metrics are only available in the keyword based reports currently. Additionally, due to differences in attribution data, metrics (e.g. OPS) may differ slightly between SKU and Keyword reports when aggregated.
Keywords
These reports contain data and metrics that can be attributed to a Keyword or Search Term. These reports contain insights useful to identify the performance of advertising of the business. Several metrics can be added in these reports for example - Ad Spend, ROAS, SOV, Impressions, Clicks, etc.
Note: At any given time ONLY a single metric is plotted on the trend line.
The grouping of keywords in these reports is categorized as:
Campaign Type (Sponsored Brands / Sponsored Product / Sponsored Display)
Keyword Type (Generic / Client branded / Competitor branded)
Keyword
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