| Keywords on which the customer is advertising |
Amazon Categorization | Categorization provided by Amazon |
Amazon Search Term Report | Report showing the most popular search terms in Amazon store during a given time period |
Amazon Suggested Keywords | Keywords suggested by Amazon for specific products |
ASIN-Hierarchy mapping | Products (ASINs) mapped to shelves |
Auto Curated Shelves | Shelves auto generated by CIQ system |
Clustering | Using cluster of keywords to generate more levels (shelves) when needed |
Custom Hierarchy | Hierarchy provided by the customer |
Embedding | Process of distancing keywords with shelves to find appropriate mapping |
Estimated Attributed Revenue (EAR) | Revenue attributed to a particular keyword for a given period, based on conversions for client, competitor ASINs and rank of those ASINs. It is used for prioritizing the keywords |
Internal Categorization | Categorization used by customer internally |
Keyword-Hierarchy mapping | Keywords mapped to shelves |
Ratio of Ad Spend | Ad Spend for a specific keyword upon Total Ad Spend |
Search Frequency Rank (SFR) | Numeric rank of a specific search term's popularity compared to all other search terms during a given period |
Share of Voice | Virtual shelf presence of a brand with regard to a keyword or search term |
Volume of Search | The volume (or number) of searches for a particular keyword in a given timeframe |
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