Overview
CIQ's Hourly Bidder (HB) is a newly launched tool that uses algorithms and data analysis to automatically optimize bid amounts in real time amidst fluctuating consumer demand.
Hourly Bidder (HB) leverage CIQ’s integrated data platform that enables you to manage your spend by optimizing bids and campaign budgets and reduces the time and efforts put in for constant manual adjustments.
This aims to save time and so as to allow you to focus key aspects of your advertising strategy.
The tool has the ability to use historical brand data to automatically increase or decrease bids based on customer intent.
Key Benefits of Hourly Bidder
In an increasingly competitive online landscape Hourly Bidder (HB) provides significant benefits for improving your digital advertising campaigns:
Scheduled Adjustments: Allows you to make scheduled bid and budget adjustments, responding to consumer demand and resulting in efficient spending and improved campaign performance.
Maximizing ROI: By dynamically adjusting bids based on hourly demand fluctuations, you can optimize your ad spend to achieve the best possible return on investment (ROI).
Efficient Resource Allocation: Ensures that your budget is allocated where it matters the most. It prevents overspending during slow traffic periods and increases exposure during peak traffic .
Improved Ad Position: By bidding higher during hours when demand is high, HB helps secure better ad positions and increase visibility.
Scalability: With growing advertising campaigns, managing bids and budgets manually gets increasingly complex. HB ensures efficient management of larger campaigns.
It's essential to monitor and evaluate the tool's performance regularly to ensure it aligns with your advertising goals and objectives.
Getting Started
CIQ's Hourly Bidder tool can be accessed located in the Advertising section.
Users can view all existing and past strategies within the account listed on the dashboard. Strategies are categorized as Active, Paused or Archived.
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