Enhanced Organization: The campaign categorization feature allows users to organize their campaigns more effectively. They can categorize campaigns based on various criteria such as business objectives, target audience, product lines, sale events or anything else. This helps in maintaining a structured account hierarchy and makes it easier to manage and analyze campaigns. Users can also create multiple such categories to organize their campaigns which are also independent of retailer-level categorizations such as portfolios/profiles.

Improved Campaign Performance Analysis: With campaign categorization, users can gain deeper insights into the performance of different campaign categories. They can compare and analyze metrics across categories to understand which categories are performing well and which ones need optimization. This enables more informed decision-making and strategic optimizations to drive better results.

Simplified Campaign Management: The feature streamlines campaign management by providing a clear overview of campaigns within each category. Advertisers can easily navigate through campaigns in a specific category, make bulk edits, and apply changes efficiently. This saves time and effort in managing large-scale campaigns and allows for more focused optimizations.

Targeted Optimization Opportunities: By categorizing campaigns, advertisers can identify specific areas for optimization within each category. For example, they can create a campaign category for campaigns belonging to a newly launched product line and apply targeted SOV optimizations to improve their performance. This helps in maximizing the return on investment (ROI) by focusing efforts on areas with the business focus.

Flexible Budget Allocation (Coming Soon): Campaign categorization will enable advertisers to allocate budgets more strategically. They can set budget plans using these campaign categories instead of the rigid classifications provided by retailers. This flexibility allows users to allocate resources based on business priorities and optimize spending effectively.