Let's take a closer look at the elements of Campaign Management.
Users can add filters using Add Filters to add deeper insights for campaign listing.
Bulk Search
This shows the bulk search capability of campaigns for the selected date range. Users can select up to 1000 campaigns to be displayed.
Date Range
The date range defines the business defined time range for the campaign to be generated. The range can be customized apart from the predefined time ranges provided.
Manage Columns
The columns to be displayed for search listing can be customised using the Manage Column icon.
Campaign Elements
Bulk Actions
The illustrated icons on the row are explained as
Select relevant campaigns
Plot Rows filters the top charts to show data only for the selected campaigns
Set new budgets, increase / decrease budgets by set percentages or absolute value
Enable, Pause or Archive campaigns
Add Keyword or Product Targets
Add day-parting strategies
Add SKUs in bulk across all selected campaigns
Add negative targeting for specific keywords or products
Campaign Details
AdGroups: View all your AdGroups inside the campaign
Bidding Strategy: View/Edit your Bidding Strategy
Placement: View performance of campaign based on Placements
Budget: View/Adjust Budget across Campaign
Settings: Edit dates, portfolios and pause/enable campaigns
AdGroups Details
Ads: View spend and other metrics for ASINs, enable and pause them
Targeting: based on product/keyword. Adjust status and bids
Negative Targeting: Add keywords as negative targets to improve RoAS
Search Terms: Suggested terms to be added as keywords or negatives
Default Bid: Adjust base bid
Settings: Enable/disable AdGroups
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