Strategy Order
The priority of the strategies can be adjusted by repositioning the strategies in accordance to the business objective.
If an entity qualifies under multiple strategies, the strategy placed at the top of the strategy order for that entity takes precedence in order of execution.
Similarly in the example shown here, the strategy that will be executed first for the dog food keyword will be wherein the final bid is to be increased to $2.2. This is because within the priority order strategy of increasing the bid is at the top of the order sequence.
Strategy (Increase Bid where ROAS is High) > Priority (1) > Keyword (dog food) > Current Bid ($2) > New Bid ($2.2)
Strategy (Decrease Bid where Conversion is Low) > Priority (2) > Keyword (dog food) > Current Bid ($2) > New Bid ($1.8)
The strategies can be repositioned based on the priority of the objective identified by users.
Once the order has been set users can save it using Save prioritization button.
Each time any change made to the strategy order sequence needs to be confirmed using the Save prioritization button.
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