S. No. | Sales/AMS | Metrics | Definition |
1 | Sales | Ordered Product Sales (OPS) | Total ordered product sales in the selected time period as per AVC. |
2 | Sales | Ordered COGS | Total COGS of the units which were ordered in the selected time period as per AVC. |
3 | Sales | Units Ordered | The total number of units that were ordered in the selected time period as per AVC. |
4 | Sales | Shipped Revenue | Revenue for shipped units in the selected time period as per AVC. |
5 | Sales | Shipped COGS | COGS for shipped units in the selected time period as 10 per AVC. |
6 | Sales | Units Shipped | The total number of units that were shipped in the selected time period as per AVC. |
7 | Sales | No. of SKUs Unavailable To Buy | The total number of SKUs which were not available for sale in the selected time period as per CIQ Market Intelligence (crawled) data. |
8 | Sales | Gross Margin | The absolute difference in the OPS and the Ordered COGS in the selected time period. |
9 | Sales | Gross Margin % | The total gross margin expressed as a percentage of OPS in the selected time period. |
10 | Sales | Glance Views | Sum total of glance views received in the selected time period. |
11 | Sales | Unit Conversion | The ratio of units sold and glance views expressed as a percentage. |
12 | Sales | Revenue Lost Due To Unavailability | Ordered Product Sales ($) lost in the selected time period due to ASINs not being available for sale.
Unavailability is determined by triangulating Rep OOS from AVC and scraped data. |
13 | Sales | Revenue lost due to LBB | Ordered Product Sales ($) lost in the selected time period due to the Lost Buy Box.
It is calculated by using average sales velocity from the last 4 weeks and the % LBB for each day. |
14 | Sales | PO Fill Rate | The ratio of units confirmed and units ordered in the selected date range. |
15 | Sales | PO Receive Rate | Percentage of units received by Amazon out of total cases accepted from the POs ordered in the selected time period. |
16 | AMS | Impressions | The number of times ads were displayed to the user in the selected time period. |
17 | AMS | Sponsored Category SoV Page 1 | Page 1 share of voice for the sponsored categories |
18 | AMS | Sponsored Category SoV Top 3 | Top 3 share of voice for the sponsored categories |
19 | AMS | Sponsored Category SoV Top 10 | Top 10 share of voice for the sponsored categories |
20 | AMS | Organic Category SoV Page 1 | Page 1 share of voice of organic search for the organic categories |
21 | AMS | Organic Category SoV Top 3 | Top 3 share of voice of organic search for the organic categories |
22 | AMS | Organic Category SoV Top 10 | Top 10 share of voice of organic search for the organic categories |
23 | AMS | Total Category SoV Page 1 | Page 1 share of voice for the total categories |
24 | AMS | Total Category SoV Top 3 | Top 3 share of voice for the total categories |
25 | AMS | Total Category SoV Top 10 | Top 10 share of voice for the total categories |
26 | AMS | Sponsored Competitor SoV Page 1 | Page 1 share of voice of competitors for sponsored keyword search |
27 | AMS | Sponsored Competitor SoV Top 3 | Top 3 share of voice of competitors for sponsored search |
28 | AMS | Sponsored Competitor SoV Top 10 | Top 10 share of voice of competitors for sponsored search |
29 | AMS | Organic Competitor SoV Page 1 | Page 1 share of voice of competitors for organic search |
30 | AMS | Organic Competitor SoV Top 3 | Top 3 share of voice of competitors for organic search |
31 | AMS | Organic Competitor SoV Top 10 | Top 10 share of voice of competitors for organic search |
32 | AMS | Total Competitor SoV Page 1 | Page 1 share of voice of competitors |
33 | AMS | Total Competitor SoV Top 3 | Top 3 share of voice of competitors |
34 | AMS | Total Competitor SoV Top 10 | Top 10 share of voice of competitors |
35 | AMS | Branded SoV - SoV Page 1 | Page 1 share of voice for branded keywords |
36 | AMS | Branded SoV - SoV Top 3 | Top 3 share of voice for branded keywords |
37 | AMS | Branded SoV - SoV Top 10 | Top 10 share of voice for branded keywords |
38 | AMS | Branded SoV - Organic Page 1 | Page 1 organic share of voice for branded keywords |
39 | AMS | Branded SoV - Organic Top 3 | Top 3 organic share of voice for branded keywords |
40 | AMS | Branded SoV - Organic Top 10 | Top 10 organic share of voice for branded keywords |
41 | AMS | Branded SoV - Total Page 1 | Total Share of voice of branded keywords |
42 | AMS | Branded SoV - Total Top 3 | Top 3 share of voice of branded keywords |
43 | AMS | Branded SoV - Total Top 10 | Top 10 share of voice of branded keywords |
44 | AMS | CTR | No. of clicks divided by no. of impressions expressed as a percentage. |
45 | AMS | Clicks | The total number of clicks generated from the campaign in the selected time period |
46 | AMS | aCPC | The average cost per click in the selected time period calculated as spend divided by clicks. |
47 | AMS | Ad Conversion | Orders divided by clicks |
48 | AMS | Ad Sales | The total sales generated by the ads in the selected time period. |
49 | AMS | Ad Spend
| Total Ad spend on sponsored products in the selected time period. |
50 | AMS | iACoS | Incremental ACoS is defined as AMS spend divided by Total sales (both paid and organic) in the selected time period. |
51 | AMS | ACoS | The advertised cost of sales generated from the campaign in the selected time period and is calculated as Total spend divided by total ad attributed sales. |
52 | AMS | RoAS | Paid sales generated for each dollar of ad spend for the selected time period calculated as 14 days attributed sales divided by ad spend. |
53 | AMS | Brand Halo Sales 14 days | Brand Halo Sales occurring within 14 days of click on ads. |
54 | AMS | % Ad spend on SnS SKUs | The ratio of the total Ad spend on SnS SKUs to the Total Ad spend. |
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