Growth factors are commonly implemented to build expected growth trends into your forecast at a higher level

Navigate to Sales → Growth Factors

Click "Apply" to preview the impact of your growth factor.

(Note: You can roll back previously confirmed growth factors)

Note: Growth Factors can also be used in reverse to model cannibalization — for example, estimating the negative impact a new item launch will have on an existing SKU for the same customer. Set the Growth Percentage as a negative number; Confido applies it the same way as positive growth, just in the opposite direction. This is the opposite of how Growth Factors are most commonly used, but behaves the same way.

This section explains how Confido combines multiple Growth Factors when more than one applies to the same Product/Planning Group combination in your forecast.

When more than one Growth Factor applies to the same product and planning group, Confido first rolls up (sums) the growth percentages from all applicable Growth Factors, then multiplies that combined rate against the baseline forecast — it does not apply each Growth Factor as a separate, sequential multiplication.

For example, if a Product/Planning Group combination has two active Growth Factors — a Phased Growth factor of 10% and an Overlay Growth factor of 5% — Confido sums them to a combined 15% growth rate, then multiplies the baseline forecast by 1.15. It does not calculate the baseline × 1.10 × 1.05, which would compound to a higher 15.5% effective rate.

Limitation: Viewing Each Growth Factor's Individual Contribution

Confido's forecast view shows the total combined growth multiplier applied to a Product/Planning Group combination, but it does not break out how many units each individual Growth Factor contributed when multiple Growth Factors are stacked on the same item. If you need to isolate the unit impact of a single Growth Factor while others are active, temporarily roll back the other Growth Factors (see the note above on rolling back confirmed Growth Factors) to view its effect on its own, or calculate the individual contribution manually using each Growth Factor's percentage and the baseline forecast.

Who this applies to: any user applying more than one Growth Factor to the same Product/Planning Group combination. Available on all plans; no special permissions beyond standard Sales Forecasting edit access are required.

A Growth Factor in Confido only applies to Product/Planning Group combinations that already had a forecast row at the time the Growth Factor was applied. If a product was added to the forecast after the Growth Factor was configured, or a specific Product/Planning Group combination didn't yet have a forecast row when the Growth Factor was set up, the Growth Factor will not retroactively apply to that row — even if the product belongs to the same Product Family or the same retailer as products the Growth Factor is correctly applying to.

There is no materiality or dollar threshold that determines whether a Growth Factor applies. The only factor is timing: whether the forecast row existed before the Growth Factor was applied.

What to check if a Growth Factor looks inconsistent across a Product Family or retailer:

Who this applies to: any user applying a Growth Factor at the Product Family, Product Attribute, or Global Customer level, where individual Product/Planning Group forecast rows may have been created at different times. Available on all plans; no special permissions beyond standard Sales Forecasting edit access are required.