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How to Use Targets in Confido

The Targets feature enables users to upload and manage high-level business plans for comparison against detailed bottom-up forecasts

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Written by Nico Langlois
Updated this week

When to Use Targets

The most common application of the Targets feature is loading high-level plans to compare against bottom-up builds in Confido. This comparison helps your team understand discrepancies between what was planned and what happened, which can lead to actionable insights.

How to Access and Create Targets

Creating and Uploading Targets

  1. Navigate to Sales → Targets to access the targets functionality within Confido

  2. Click "Upload Targets" button at the top of the targets section

  3. Name your target version for easy identification and tracking

Select Configuration Options

  1. Select whether the targets will be at the "Total Company" level, or more granular

  2. If granular, select the level of granularity for

    1. Customer hierarchy (i.e., planning group, customer, custom attribute)

    2. Product hierarchy (i.e., product, product family, custom attribute)

    3. Spend specificity (i.e., reason-specific spend lines)

  3. Define target values as dollar amounts or as trade rate percentages

  4. Specify the target year for the uploaded data

Viewing and Editing Targets

  1. Once created, view your targets on the "Targets" page

  2. Target values are manually adjustable within the interface

  3. Use the "Revenue," "Spend," and "All Target Metrics" tabs to view your targets in different configurations

  4. Export target data using the export option in the top right

Comparing Targets to Forecasts in Confido

  1. Navigate to Trade Summary section

  2. Click "Compare Versions" and select the target/forecast versions to compare

  3. View both versions side-by-side to evaluate discrepancies between planned targets versus bottoms-up Confido forecasts

Example Scenario:

  • Target: $80,000 in revenue

  • Actual forecast: $60,000 in revenue

  • Next step: Investigate drivers of $20,000 gap in the lates forecast

Best Practices

  • Use descriptive naming conventions for target versions (include year, planning cycle, etc.) and document assumptions and methodologies upon creation

  • Ensure target uploads align with organizational structure in Confido

  • When comparing targets to forecasts, focus on significant variances that require further action. Use comparisons as an early warning system for target achievement risks, and to refine bottom-up forecast

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