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What is Bundles and Sets?

Jennifer Wong avatar
Written by Jennifer Wong
Updated over 2 years ago

Companies usually sell bundles for a lower price than they would charge if the customer bought all of them separately. Pursuing a bundle pricing strategy allows you to increase your profit by using a discount to induce customers to buy more than they otherwise would have.

With the app's Bundles and Sets feature, you can combine two or more products (or variants) together and sell as a bundle on Shopify. In addition, you can (optionally) sell the products(or variants) as an individual item.

Selecting Components and Bundle

Each individual product (or variant) that you will combine is called a Component . The final combined product is called a Bundle.

Connected Inventory tracks the inventory quantity of the Bundle and Component. This is how it works:

  1. When customer purchase a Bundle , the app will reduce the inventory of each Component

  2. The app updates the inventory quantity of the Bundle based on how many Component are left.

πŸ’‘ Both of the Component and Bundle are existing products (or variants) that you have already created on Shopify.

As an example, a gift basket store is selling white wine, chocolate bar, and strawberry jam; each has 100 in stock.

The store decided to sell a 'New Year Gift Basket Bundle' that contains 3 bottles of white wine, 1 chocolate bar, and 1 strawberry jam. On Shopify, they created a new product called New Year Gift Basket, set the price as $81 so as to give 10% off than if customers bought all of them separately.

This is how the store would setup in the app's Bundles and Sets

  • New Year Gift Basket is the Bundle (Bundle Master)

  • White Wine is the Component (child) and contributes 3 quantity to each bundle.

  • Chocolate is the Component (child) and contributes 1 quantity to each bundle.

  • Strawberry Jam is the Component (child) and contributes 1 quantity to each bundle.

As there is 100 quantity of white wine, and each gift basket requires 3 bottles. Connected Inventory will set the inventory quantity of the Gift Basket to 33.

When a customer purchase a New Year Gift Basket, the inventory will be reduced to 32 by Shopify as a default inventory tracking feature.

Connected Inventory will reduce each of the component accordingly: white wine by 3, chocolate bar by 1, strawberry jam by 1.

As an additional example, another customer purchase all of the remaining 97 white wines. The inventory of white wine reduced to 0 by Shopify. Since there is no more white wine available, Connected Inventory will also reduce the New Year Gift Basket to 0.

Bundles and Sets feature is found to be useful for a large variety of online stores we have worked with. Since this is a generic pricing strategy that is suitable for almost every industry.

Read the Article How to set up Bundles and Sets? for the set up.???

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