Content marketing without a strategy has little chance of success, so an individual content strategy can be stored for each project in contentbird.

To do this, go to the project management under Setup > Projects and open the details of the desired project. Under the Strategy tab you will find 2 sections:

These strategy characteristics apply to all content in a project:

In the strategy characteristics defined here, the contents within a project differ. Each content is intended for:

For more information, see this block post.