Did you know that 50% of all home improvement projects over $5,000 are financed in some way, according to leading market research? (Enerbank)
If you're not offering a simple way to finance the project, your competition is likely winning the bid (in many cases, even if the bid is higher)!
Here are a few financing companies recommended by our contractors:
Helpful tip: Take a page out of the car industry!
Improving your home can be like buying a car. Most buyers want a beautiful car, but most people don't have $50,000 in cash to buy a car today. Yet somehow, everyone is driving around in fancy new cars. How does this happen? Because people don't buy $50,000 cars, they buy cars for $500 a month.
Car dealers never advertise the price of the car - they advertise the monthly payment. Stop selling $10,000 roofs; start selling a new roof for $149/month.
Being available and not out of reach as an option to customers is HUGE, and thinking through strategies like this can go a long way!