When customers review footage for authenticity, they're looking for:
- Acting that has natural expressions and movement
- Settings and objects that are modern and appropriate
- Clothing appropriate for the environment in the clip
Below are examples of each and more details:
Acting
- Subjects have natural expressions and actions. No actions that are noticeably out of place or distract from the shot (i.e. cheesy or unrealistic acting)
- Subjects have natural movement within frame
Examples of natural expressions and actions:
Examples of natural movement within the frame:
Setting
- Setting and objects around the subject are modern and appropriate
- Models placed in natural settings with realistic decor
- Believable/authentic surroundings with believable and authentic decoration (not staged); no cheesy, bland, or over-produced settings or props (i.e. plain white backdrop or bare walled room)
Examples:
Clothing
- Clothing is appropriate for the environment
- Realistic clothing for the scene, as in no sunglasses indoors and no winter coats on the beach
Examples: