When customers review footage for authenticity, they're looking for:
Acting that has natural expressions and movement
Settings and objects that are modern and appropriate
Clothing appropriate for the environment in the clip
Below are examples of each and more details:
Acting
Subjects have natural expressions and actions. No actions that are noticeably out of place or distract from the shot (i.e. cheesy or unrealistic acting)
Subjects have natural movement within frame
Examples of natural expressions and actions:
Examples of natural movement within the frame:
Setting
Setting and objects around the subject are modern and appropriate
Models placed in natural settings with realistic decor
Believable/authentic surroundings with believable and authentic decoration (not staged); no cheesy, bland, or over-produced settings or props (i.e. plain white backdrop or bare walled room)
Examples:
Clothing
Clothing is appropriate for the environment
Realistic clothing for the scene, as in no sunglasses indoors and no winter coats on the beach
Examples: