Vibrancy and contrast

Arousing emotion and inspiring

Cinematic but practical

Shot has vibrancy and contrast (non-flat lighting and use of multiple color tones). Content has visual intensity and appears vivid, not “dull”. Color and lighting contrast are necessary to meet this standard.

Shot conveys a clear concept or emotion.

Usable but attractive.

We want our content to sit somewhere between the stocky, sterile, drab content stock media is known for and the over-stylized, art house content found at some competitors.