Customers demand professional, high-quality footage and our technical standards were developed with their needs in mind. The technical standards focus on four areas:

  • Framing
  • Stabilization vs. handheld
  • Composition
  • Lighting

Below are examples of each and more details:

Framing

  • Intentional framing
  • Depth

Examples of intentional framing:
Subjects are framed appropriately and deliberately. Shot does not appear accidental and has intention in terms of framing.

Examples of depth:
Foreground/background separation, either by object placement or lens focus.


Stabilization vs handheld

Intentional camera movement (if camera is moving) - smooth camera motion, and any movement follows primary subject or reveals additional information (note: shaky camera appropriate when it lends itself to candidness).

Examples:


Composition

Use of third lines when appropriate - visually compelling composition.

Examples:


Lighting

Lighting Matches Setting

Natural light when appropriate, professional lighting when appropriate; no lighting that is noticeably out of place or distract from the shot (i.e. harsh shadows on model’s face)

Examples:

Proper Exposure of Primary Subjects

Primary subjects should not be overexposed, or underexposed.

Examples:

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