After the quality of your clips, keywording is the next most important thing. With proper keywording, together we can deliver the right piece of footage to the right person, at the right time.

To maximize exposure on your clips, here are some tips:

  • Think of keywords as single-concept search terms related to your clip’s content.
    - Often keywords are single words like ‘tree’ or ‘car’
    - Sometimes you may need to add a multiple, connected keyword, such as ‘New York’ or ‘computer screen’

  • You’ll likely use each word from your title as individual keywords, plus you’ll want to think of related nouns, verbs, and adjectives that also describe the clip.

  • Keywords should reflect:
    - Subject (adult, child, dog, etc)
    - Setting (day, night, winter, summer, office, home, etc)
    - Action (jogging, typing, reading, etc)
    - Connected concepts (such as: birthday + fun, vegetables + health, or
    an emotion + the event)

  • Accuracy is important! Packing your keyword list with unrelated words will prevent your clip from getting into the right hands. In other words, it won’t help your earnings.

  • Keyword totals per single clip:
    - Minimum: 6 keywords
    - Maximum: 100 keywords
    - Is there a magic number to hit for search success? Not exactly, but broadly speaking consider aiming for a minimum of 15. Up to as many as 50 can contribute to a clip's success.
    - If you are writing high-quality keywords that describe the many aspects of your clip, you will see they quickly add up!

  • Do not repeat words unnecessarily in your keyword list.

  • Make sure you spellcheck!

  • We reserve the right to request you edit and resubmit metadata if it does not meet our submission requirements.

SEE: Titling tips

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