Facebook Conversion API used to be known as Facebook Server-Side API. It’s designed to help businesses maintain data privacy all while delivering personalized advertising experiences to customers and audiences. This is all done without having to rely on browser based tools like cookies.

Facebook’s Conversions API has a unique set of benefits that browser Pixel simply does not. Some of these benefits include a better overview of omnichannel customer journeys. This is done by conquering things that used to be challenging for event tracking. These overcoming challenges include:

Possibly the best benefit of the Facebook Conversions API is that you can control the data that is shared with Facebook servers.

If you have a Facebook pixel, make sure to add it to a business manager.

You can setup a Business manager here:

https://www.facebook.com/business/help/1710077379203657?id=180505742745347

Either create a new pixel or use an existing pixel.

1. Go to Business manager > Data sources > Pixels

or using an existing one

Go to 👇

Pixel > Settings, scroll down until you see ‘Create Access Token’

and keep clicking next until the access token is generated.

Copy the generated Access Token

and paste that into Funnel Settings > Tracking > Facebook Conversion API Token

Also copy your Pixel ID (found under Business manager > Data sources > Pixels > Settings) into Converdy

To test your events however we will have to do an additional step.

❗️Important: when done testing, make sure to remove the Facebook Test Id from your funnel and republish your funnel. If you don’t remove this, your pixel events won’t get tracked correctly.

❌ Common problems: