What is Facebook Pixel?

The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. You can use the pixel to make sure your ads are shown to the right people.

How do I find my Facebook Pixel ID?

Go to Facebook. Click on the menu icon in the upper left corner of the screen and choose Events Manager. You will find yourself at the Data Sources tab. Here you will see all data from your Facebook Pixels. If you don't have a Facebook Pixel yet, you can go right ahead and create one by clicking on the 'Add New Data Source' button.

This is what your Pixel ID should look like:

Click on the Settings (gear icon), which will display multiple options. Choose “Tracking”

Look for the “Facebook Pixel ID” field and enter your ID.