Deliverability is something we take quite seriously. We do our part for you – a good 30% of the effort is on our end – but the majority of actions that keep your emails away from SPAM filters are on your end.
Here's what we take care of for you:
- Authentication (SPF & DKIM where applicable)
- Automated/immediate unsubscribe handling
- Complaint Handling
- Monitoring Blacklists
- Managing IP Reputation
- Feedback Loop Management
Here's your part
1. Keeping a clean list
2. Overall domain reputation
3. Email content
4. Contact engagement
We supply the foundation that allows our customers the possibility of 100% inbox ratings if they are following best practices. Unfortunately most marketers are unaware of their own role in getting that coveted inbox spot.
NOTE: It is sometimes the case that a new customer will get deliverability bumps or declines when migrating - but this is generally because anyone who had a positive reputation on a separate IP (another email provider), is now moving to a fresh sending environment - which often means a new whitelist needs to be added on the recipient's end.
Consistency is key
Those best practices are:
- List Cleanliness - Is your list segmented so that only the right offers go to the right Tag or Segment?
- Domain Reputation - Is anyone else mailing on behalf of your domain - one bad affiliate can cause your mail to go to Spam. (That's why we're so protective of our domain and IPs, so we can keep you safe.)
- Contact Engagement - Have you made use of the Cold Subscriber feature lately and pruned your list?
- Email Content - Are you using a spam checking tool on your messages to check the content of your email? There are all kinds of words and phrases you can use that will trigger spam filters. Use one of these services to check the spam score of your email content:
If your email scores poorly, change your content to follow the advice. If it passes just fine, get in touch with our support team and we'll take a look.