It's time to move to the platform made by creators for creators.

Switching from MailChimp to ConvertKit means upgrading to one cohesive list, paying just once per subscriber, and organizing it all through tags and segments.

This guide walks you through how to import all of your lists from MailChimp into one list in ConvertKit- along with your existing tags- seamlessly.

Let's get started!

First things first

To get started, log into your new ConvertKit account.

Once you're logged in, click the Grow tab on the top navigation, and select Subscribers:

Then click Add Subscribers on the righthand side, under the graph.

Next, you will be presented with three options:

  • Add a single subscriber

  • Import a CSV

  • Import from another provider

Click the 'Import from another provider' option.

You'll see MailChimp in the list of providers here. When you click on the MailChimp option, you'll be prompted to add your API key.

Click to get your Mailchimp API key, and be sure you're logged into your existing MC account!

Once there, you can grab your API key. This is what will connect your accounts together in order for the transfer of data to occur.

☝️ Remember that this is sensitive information and should not be shared with anyone.

Your MailChimp API key can also be found via this link.

Next, you'll click 'Start Import' to begin the switch!

This could take a bit, particularly if you are importing a larger list, so we will email you with a confirmation once the process is complete.

Once everything is finished, you should recognize your existing tags (from MailChimp) in the righthand sidebar, in your ConvertKit account. From here, you can organize them however you wish!

For a little extra help with these, check out this article.

Need to clean your list before importing into ConvertKit?

Migrating to ConvertKit is a great opportunity to also clean and organize your list. Keeping your list clean and engaged is a game changer for better deliverability and inbox placement, so we definitely recommend this.

Before importing your lists and tags into ConvertKit, you can choose to import a single tag manually, by downloading the CSV file from your MailChimp account.

First, head over to your MailChimp account, select 'Audience,' then 'Tags'. This should lead you to your list of different tags already set up in your account:

Find the tag you'd like to use, then use the drop down menu to the far right to download your CSV file:

Once you have the file downloaded, go into your ConvertKit account and create a new tag for this specific list:

After the tag is created, go to the 'Add Subscribers' button and select the middle option: 'Import A CSV'.

Select the tag you just created from the options, then drag and drop, or upload, your file. Once the import is completed, you will be able to view your subscribers listed under that tag!

From here, you can simply repeat this process for each of the lists you wish to import into your ConvertKit account.

☝️ Since ConvertKit is subscriber-centric, rather than list-centric, all of your subscribers will be on just one list, rather than multiple lists.

Things just got easier for you in managing your list because all of your subscribers are now in one place. So, what's next?

Check out this article for how to manage your tags and segments in ConvertKit. 👇

Tags & Segments: An Overview

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