Tags help you organize your subscribers in meaningful ways.
For example, you can tag all subscribers who signed up for your newsletter with “Newsletter," and all subscribers from Chicago with “Chicago subscribers.”
Subscribers can also have multiple Tags. So, a subscriber from Chicago who signed up for your newsletter can have both the “Newsletter” and “Chicago subscribers” Tags, for example.
In this article, we’ll cover:
How to create a Tag
How to tag existing subscribers
How to rename and delete Tags
How to create a Tag
To create a Tag, go to Subscribers under the Grow tab in the navigation.
Scroll down the page, and click the + icon to the right of the All Tags section:
A window will pop up, where you can fill out the name of your new Tag.
Hit the Save button, and that’s it. Your new Tag has been created.
The number of subscribers who have the Tag will be reflected in the gray circle to the right of its name.
Tagging existing subscribers
NOTE: If you want to have your subscribers automatically tagged once they sign up to your email list, follow the instructions here instead.
To tag existing subscribers, use the checkboxes on the Subscribers page to select the subscribers you want to tag.
Then, use a Bulk Action to tag them.
To select all subscribers for tagging, select the checkbox at the top (to the left of the “Subscriber” heading).
Click the Select all # subscribers option that appears next to the Bulk Actions dropdown:
Then, run your Bulk Action as usual.
The Subscribers page will update to reflect the number of subscribers who now have that Tag. The update may take a few minutes, so check back later if the Subscribers page shows outdated subscriber counts.
Rename a Tag
To rename a Tag, go to the Subscribers page, click the All Tags dropdown, and then click the three vertical dots next to the Tag you want to rename.
Click Edit, and a window will pop up for you to rename your Tag. Type its new name, and then click Save to save your changes.
NOTE: If you've clicked the Tag to view the subscribers who have been added to it, you can rename it by clicking its name (between the subscriber status and Bulk Actions dropdown menus).
Delete a Tag
NOTE: To delete all subscribers who have a particular Tag, follow these instructions instead.
To delete a Tag, go to the Subscribers page, click the All Tags dropdown, and then click the three vertical dots next to the Tag you want to rename or delete.
Click Delete.
A window will pop up, asking you to confirm the deletion.
Deleting the Tag:
Will remove it from subscribers who currently have it, and
Can impact Segments, Rules, Sequences, or Visual Automations that use it.
If you want to go ahead, click Yes, delete.
NOTE: If you've clicked the Tag to view the subscribers who have been added to it, you can delete it by clicking its name (between the subscriber status and Bulk Actions dropdown menus).
Click Delete tag in the window that pops up to start the deletion process.
