There may come a time where you want to email certain Subscribers on your list, but not everyone. Or you have a message that you'd really rather not go out to a specific Tag, so you want to exclude them.
With our Subscriber filter, this is really easy! Here's how it works.
Create a new Segment and you'll be taken to the Subscriber Filter page.
If you want to send to All Subscribers except a Tag:
Click "Add Filter."
Select "All Subscribers."
Click "Add New Filter Group."
Click "Add New Filter."
Click "select to choose from Forms, Sequences or Tags.
Select the Tag you want to exclude.
Now changes "Matches: ALL" to "Matches: None."
Your rule should look like this:
Note the difference in the number of Subscribers. This means we'll be sending to everyone on the list that does not have the Activity Tag.
NOTE: You can add as many Tags as you'd like to one Filter. If you'd also like to exclude any Forms or Sequences, you'll want to create a Filter.