The subscriber profile is where you'll find detailed information about any subscriber on your list.
To access a subscriber's profile, search for their email address using the search bar on the Subscribers page:
Then, click the subscriber from the list of results to be taken to their subscriber profile.
NOTE: While most changes you make to your subscribers will be immediately visible on their profiles, some changes may take up to 30 seconds to be reflected. If a change isn't visible right away, try waiting a bit, and then refresh the subscriber's profile page.
Subscriber profile sidebar
On the sidebar in any subscriber profile, you'll find the subscriber's status, profile picture, location (if available), and subscriber score (if available).
You'll also see sections for their Tags, Segments, and custom fields. Click the greater-than icon (>) for any section to expand it if it isn't already expanded.
Next, you'll see attribution data on how the subscriber first found you and how they subscribed:
Finally, you'll see options for deleting, unsubscribing, or blocking the subscriber:
The navigational tabs
The Email History tab shows you the subscriber's email history:
The Automations and Sequences tabs show the Automations and Sequences the subscriber is currently in, as well as any they've completed or been removed from:
Click the Automation or Sequence title to be taken directly to that Automation or Sequence.
Alternatively, remove the subscriber from an Automation or Sequence by clicking the trash can icon to the right of the relevant Automation or Sequence.
The Forms tab shows every Form the subscriber has opted in to:
NOTE: If a Form or Landing Page's status is "Inactive," it means it has double opt-in enabled, and the subscriber hasn't confirmed their subscription to it yet.
Remove the subscriber from a Form by clicking the trash can icon to the right of it.
The Purchases tab shows you all the purchases the subscriber has made from you:
You can also issue refunds for your products sold through Kit.
Subscriber statuses
In this section, we'll cover the statuses that subscribers in your account can have. Since Kit plan prices are based on the number of subscribers in your list, we'll also clarify which subscriber statuses count toward your list total for billing purposes.
Viewing subscribers with each status
Go to the Subscribers page from the Grow tab in the navigation. Then, use the dropdown menu at the top left (just above the list of subscribers) to select one of these statuses:
All
Confirmed (this is the default setting)
Unconfirmed
Unsubscribed
Complained
Bounced
Blocked
Cold
The subscriber list will update to show all subscribers in your account with that status:
NOTE: The subscriber list is sorted by original subscription date. It can't be re-sorted at this time.
Now, let's cover what each status means.
All
The All dropdown option returns a list of every subscriber on your list, regardless of status. This includes subscribers with the "Unsubscribed" status.
Confirmed
Confirmed subscribers are subscribers who:
Confirmed their subscription via the incentive email if double opt-in was enabled, or
Were automatically confirmed upon signup if double opt-in was disabled.
Only subscribers with the "Confirmed" status count toward your billing total. These are also the only subscribers you can email via Kit. Cold subscribers (more info below) are included in this total.
For the most up-to-date number of subscribers that you're currently being billed for, filter your list by the "Confirmed" status and note the total at the bottom of the page:
Unconfirmed
Unconfirmed subscribers are subscribers who signed up to a Form or Landing Page that had double opt-in enabled, but haven't clicked a button in their incentive email to confirm their subscription.
Unconfirmed subscribers don't count toward your billing total. You also can't email them via Kit.
When an unconfirmed subscriber confirms their subscription, their status will change to "Confirmed."
NOTE: You can't resend incentive emails to unconfirmed subscribers to get them to confirm their subscription. This is because you don't have the subscribers' permission to continue sending them emails via Kit.
You also can't manually override and confirm subscriptions on your subscribers' behalf within Kit.
Unsubscribed
Unsubscribed subscribers are subscribers who have unsubscribed from your list.
Unsubscribed subscribers don't count toward your billing total, but their profiles (including their email history) remain in your account for your records.
You cannot email subscribers with "Unsubscribed" status, but they can always resubscribe. For example, they can resubscribe by signing up for one of your Forms or Landing Pages. You can also submit to Kit support evidence of their interest to resubscribe (e.g., an email screenshot), and our support team will manually process their subscription.
To comply with email marketing regulations, Kit requires explicit subscriber consent for all reactivations. So, we'll permit automated reactivations through CSV uploads or API actions only when consent requirements are met.
When an unsubscribed subscriber resubscribes and confirms their subscription, their status will change to "Confirmed."
NOTE: Never manually delete and re-add subscribers. This violates consent regulations and permanently erases email engagement history. The "Unsubscribed" status preserves historical data while stopping communications, which is essential for compliance and tracking.
Complained
Complained subscribers reported at least one of your emails as spam.
We automatically unsubscribe complained subscribers from your list.
Complained subscribers don't count toward your billing total. You also can't email them via Kit.
NOTE: Sometimes, a subscriber might mark your email as spam by mistake. If this happens, get the subscriber's permission to reactivate their subscription. Then, reach out to our support team to get help with the reactivation.
After resolving the subscriber's "Complained" status in Kit, the next step is to tell the subscriber's email client not to treat your emails as spam. Advise the subscriber to:
Move any of your emails found in their spam folder to their inbox
Add your sender email address to their safe senders list (e.g., allowlist, address book)
Bounced
Bounced subscribers are subscribers who didn't get your email because there was a hard bounce when we tried to send it to them.
Hard bounces indicate permanent issues, like the email address not existing. So, we automatically unsubscribe bounced subscribers from your list.
Subscribers with the "Bounced" status (i.e., hard bounces) don't count toward your billing total. You also can't email them via Kit.
Subscribers with soft bounces on individual emails do still count toward your billing total, assuming that their overall status on your list is still "Confirmed."
NOTE: Soft bounces don't result in the "Bounced" subscriber status because they indicate temporary issues, like the subscriber's inbox being full. Subscribers who experience soft bounces will remain confirmed on your list, with the soft bounce being indicated by the status of the individual email that soft-bounced.
Blocked
Blocked subscribers are subscribers whom you've blocked from receiving your emails—even if they've signed up to receive them.
Blocked subscribers don't count toward your billing total. You'll need to unblock them before they can receive future emails from you via Kit.
Cold
Cold subscribers are a subset of your confirmed subscribers whom we've detected as having not engaged with your content for some time.
We define a cold subscriber as follows:
For subscribers who have been active for more than 90 days, anyone who hasn’t opened or clicked an email in the last 90 days.
For subscribers who have been active for fewer than 90 days, anyone who hasn't opened or clicked an email in the last 30 days.
For example, if someone signs up, confirms, and then never engages with (i.e., opens or clicks) any of your emails in the first 30 days after being confirmed, they'll be classified as a cold subscriber.
If they engage with even just one email, the minimum requirement of being listed as a cold subscriber will increase to 90 days since the last engagement.
NOTE: The criteria for cold subscribers cannot be modified at this time.
"Cold" isn't a status that will be displayed on the subscriber profile sidebar like other statuses. This is because cold subscribers are still confirmed subscribers (and therefore they do count toward your billing total).
View all your cold subscribers by selecting "Cold" from the dropdown menu at the top left of the Subscribers page (just above the list of subscribers).
You can also filter for cold subscribers when creating Segments:
Check out our other article to learn how to re-engage cold subscribers.