Creating your Landing Page 🎨
A landing page is a standalone opt-in you can share anywhere. You don't need a website or a blog to create and share a landing page.
Read on to learn how to build a Landing Page in Kit. If you need more clarity on the differences between Landing Pages and Forms, check out this article.
Choose a Landing Page template
Go to Grow > Landing Pages & Forms in the navigation.
Then, click the + Create new button.
On the next page, select the Landing Page option on the right. If you want to create a Form, check out this article instead.
Next, choose the template that best fits the landing page you want to create. You can preview the templates and filter them by category.
Once you've chosen a Landing Page template, you'll be taken to the Landing Page builder to customize your Landing Page.
NOTE: It's not possible to change your Landing Page's template after choosing it. If you need to do this, create a new Landing Page instead.
Customizing your Landing Page's content
Click your Landing Page's heading, paragraph, or button text, and you'll be able to:
Add or delete text using your keyboard. Your goal is to get a visitor to add their email and join your list. So, talk about this in as few words as possible while still conveying your project, product, or offering clearly. Want inspiration? Check out some landing page copy formulas.
Reformat your text using the + icon menu that appears on the left. For example, you can change your paragraph text to heading text, or format it as a numbered list.
Add content to your Landing Page, like a file, image, gallery, and links, using using the + icon menu that appears on the left. Once you've added this content, click it to get customization options. To delete the content, place your cursor before or after it, and hit your keyboard's Delete or Backspace button respectively.
NOTE: If the + icon menu doesn't appear, this means customization options aren't available for that part of the Landing Page.
Customizing your Landing Page's design
The General styles bar at the right of the Landing Page builder lets you change the Landing Page's fonts, background, and more—the full range of options depends on the Landing Page template.
You can also add custom CSS.
As you click different parts of your Landing Page—heading, description, fields, subscribe button, and so on—the sidebar will update to reflect your selection and its available styles.
For instance:
Clicking the Landing Page's form fields lets you customize their labels, whether to save the field input as a custom field or Tag, and the fields' colors and font sizes
Clicking the Landing Page's subscribe button lets you customize its colors, border radius, and font size
Add more form fields by clicking the + button under the last field:
If your Landing Page has multiple fields, reorder them by clicking and dragging the hamburger icons on their left.
Saving form field information
Apart from collecting subscribers' email addresses, you can collect other information and save them as custom fields or Tags.
Custom fields are useful if you want to let subscribers enter informationsuch as their first name— without restrictions.
Meanwhile, Tags are useful for offering subscribers a selection of predefined options to choose from—such as whether they are a beginner, have intermediate knowledge, or are an expert.
Learn how to save form field information as custom fields and Tags here:
Landing Page toolbar
Across the top of the Landing Page builder, you'll see a toolbar with Landing Page settings and options:
Preview
The Preview function lets you see a live version of the Landing Page.
Reports
The Reports page lets you see how well your Landing Page is performing according to these metrics:
The number of visitors, or users who have seen the Landing Page, over the last 90 days
The number of subscribers, or users who signed up through the Landing Page and (if double opt-in is enabled) verified their email address, over the last 90 days
The conversion rate over the last 90 days, calculated using this formula: Number of subscribers / number of visitors x 100%
The number of subscribers, or users who signed up through the Landing Page and (if double opt-in is enabled) verified their email address, since the Landing Page's creation
Export your Landing Page's subscriber list
Click the Download Subscriber List button on the right to export a CSV file of all subscribers who signed up through this Landing Page.
A download link for the export file will be emailed to the Kit account owner. The link will expire after five days.
Settings
Click Settings to load a Landing Page Settings window with options for modifying the Landing Page's behavior.
Under General, you can set up what happens after a user subscribes to your Landing Page:
Show a success message
Redirect to thank you page (this option will appear only if you've set up your Landing Page's built-in thank you page)
Redirect the user to an external page, like a confirmation page
Click Save to save your changes.
Domain Name
The Domain Name section lets you set your Landing Page's URL.
You can customize your Landing Page's:
Custom domain, which is the "website" your Landing Page can be found on. You'll need add your custom domain to your Kit account before you can select it from the dropdown menu. If you haven't added any custom domains, your Landing Page will use your default Kit account domain.
Page URL (or URL slug), which is the last part of the URL that points to your Landing Page. For example,
accountdomain.kit.com/your-page-url-goes-here.
Click Save to save your changes.
Incentive
The Incentive section lets you choose whether to send subscribers an incentive email. The incentive email is also known as a confirmation email and will be sent when someone subscribes to your Landing Page.
You can enable the incentive email to:
Send subscribers a lead magnet you've promised them
Turn on double opt-in to confirm the subscriber's interest in joining your email list
Learn more about this section's settings in our incentive email guide.
Click Save to save your changes.
Advanced
The Advanced section lets you control how your Landing Page behaves when it's being filled out, and what happens after that.
The Change what's shown to return visitors... setting determines what visitors who've already subscribed via this Landing Page will see when they revisit it:
Continue to show the signup form on the page
Hide the signup form (the rest of the page will still appear)
Show custom text content in place of the signup form
NOTE: Users who subscribed through a different Landing Page will still see this Landing Page's signup form even if you've set it to hide or show custom content.
Users who subscribed through this Landing Page will also see its signup form again if they clear their browser cookies. That's because we use a cookie to track subscriptions, and it gets removed when cleared.
Enable the Send subscriber data setting to add the subscriber's first name, email address, and ID to the URL of the page subscribers are redirected to after signing up via the Landing Page.
Let's say you have the Landing Page set to redirect subscribers to your thank you page. So, instead of landing on https://homepage.com/thank-you, the subscriber would land on something like https://homepage.com/thank-you?email=name@email.com.
This may be useful if your Landing Page's thank you page is set up to display the subscriber's data in some meaningful way, like displaying a "Thank you for subscribing, [First Name]!" message.
Enable the Invisible reCAPTCHA setting to monitor for and prevent potential bot signups. If reCAPTCHA suspects a user of being a bot, the user might need to take extra steps to prove they aren't one before they can join your email list.
Using reCAPTCHA can reduce signups, but helps ensure your list consists of human subscribers.
Click Save to save your changes.
SEO & Analytics
The SEO & Analytics section lets you set your Landing Page's appearance (meta title, description, and social share image) on the search results and social media platforms.
You can also connect your Landing Page to various analytics platforms to track your page's activity.
Click Save to save your changes.
Save
The Save button saves your changes. Be sure to save often—you may lose unsaved design work if you accidentally close the Landing Page builder.
Publish
Use the Publish button to share your Landing Page. When you click it, these options will appear:
Share on Facebook
Share on X
Share your Landing Page's URL
Embed your Landing Page on your WordPress website with our WordPress plugin
Archiving, duplicating, or deleting your Landing Page
Click the three vertical dots next to the Save button to archive, duplicate, or delete your Landing Page.
Set up a thank you page
Your Landing Page comes with a built-in thank you page that you can redirect subscribers to after signup.
Learn how to set up and customize the thank you page here: