A guided tour of the Kit email editor
Powerful enough to support advanced customizations, yet simple enough for the beginner to start from scratch, the Kit email editor can handle it all.
Let's go!
First things first
When creating a brand new email, the email editor will look something like this:
Why something like that? Our email editor includes a live preview of your email template, in addition to the email content itself.
Based on your template, your editor might look a little different than the one above. For example, if you have your logo added to the top of your template, then your logo will be shown in the editor.
This allows you to see how your email will look with your template's styling applied while you write it.
NOTE: If you have multiple templates in your account, the editor preview will update automatically if you select a different template for your email!
Accessing the content block menu
The content block menu is how you insert different types of content into your email. It is accessible via the plus (+) sign that appears on the left side of the editor when you click within it.
NOTE: While you're typing, the plus sign will disappear to allow you to focus. Just click anywhere within your email when you're not typing to bring it back!
Alternatively, type "/" into the email editor:
Formatting your text
You can also use the toolbar at the top of the email editor to format your text and add links and personalization shortcodes to your email. We cover these topics in more detail in our dedicated text formatting and media guides.
Previewing your email
Click the Preview option at the right of the toolbar to preview your email.
You can:
Preview your email as a certain subscriber
Send a test email to an email address of your choice
Preview the email in email or webpage format
Preview the email on desktop and mobile
Activating Focus Mode
Use the email editor in Focus Mode to write your emails in a distraction-free environment.
To activate Focus Mode, click the "expand" icon at the right of the toolbar:
The "expand" icon will be replaced by a "shrink" icon. Click it to turn Focus Mode off.
FAQs
Is there a word counter?
Yes, there is! The word counter is in the lower right of the email editor. It will update your word count as you type. Check it out:
NOTE: The word counter will also count the number of words in buttons, image captions, and block quotes. It will not count the number of words in image alt text.
Is there an undo button?
Yes! There are undo and redo buttons in the email editor toolbar:
You can also use the keyboard shortcut Control + Z (Windows) or Command + Z (Mac) to undo changes, and Control + Y (Windows) or Command + Shift + Z (Mac) to redo them.
Can I use emojis?
Yes! Learn how here. 😃
Can I access my email's raw HTML?
You can't view the raw HTML of your entire email, but you can add HTML code to your emails. We cover that in our email editor media guide here.
Can I edit my email template in the email editor?
Yes, if you are using a starting point template! Just click anywhere within the template to edit it.
For example, here's how you'd update the footer of the "Coach" starting point template:
If you are using a classic template for your email, you will have to edit it using our separate visual email template editor. Your email's look will automatically update once you've saved the changes to your classic template in the visual email template editor.
Does the email editor auto-save?
Yes, the email editor will auto-save changes for both Broadcasts and Sequences!
Ready to dive a little deeper?
As a next step, we'd recommend our dedicated text formatting guide below! 👇