Here's what to check if your subscribers are reporting errors when clicking the link in your incentive email.

First, click 'Settings' from the top of the form builder:

Then click 'Incentive' from the sidebar. Your current incentive email link will be in the field under the 'URL' button:

By default, we will input our confirmation link in this field, which will send your subscribers to a page that looks like this:

You are welcome to keep using this page, but please note it cannot be edited. Alternatively, you are welcome to replace that URL with your own (such as a thank you page on your own website).

For example, instead of just app.convertkit.com/confirm-subscription, you'll want to enter https://app.convertkit.com/confirm-subscription in the URL field.

NOTE: Whether to use http:// or https:// depends on whether your site has SSL configured. Using https:// without SSL configured will result in security errors.

To verify this, try visiting the link you entered in the URL field from a Private Browsing/Incognito window. Here's how to open an Incognito window on Chrome on a Mac (Safari & Firefox call it a Private Window instead):

If it is a publicly accessible link, it should resolve successfully on a Private browsing window. If it doesn't, you'll need to re-visit the privacy settings of that page on your website. (Is it still drafted by accident?)

If your subscribers are getting a security error in their browser when clicking the link in your incentive email (such as This site cannot provide a secure connection), please reach out to us with a screenshot of the error.

Additionally, if these steps don't solve the issue you're experiencing, reach out to our team with the name of the form and a description of what you're seeing or what your subscribers are experiencing.