See your list health at a glance.

On the Pro plan, subscriber scoring shows you a breakdown of your list's engagement on a scale of 1–5 stars. You can also use that score in your list segmentation.

Engagement report breakdown

View your list's engagement reports by going to Subscribers in the navigation, then clicking the More dropdown and selecting Engagement.

There are two view options for this report: Distribution and Timeline.

Distribution view

The distribution view looks like this:

Along the y-axis is the number of subscribers, and along the x-axis is the number of stars. The curve of the graph shows how many subscribers sit at each star level.

You want the right side of the graph to be higher than the left, because that means most of your subscribers engage with your content.

For more stats, hover over any of the star levels on the graph. You'll see the number of subscribers at that level, how much that number has risen or fallen, and the matching percentages:

Timeline view

The timeline view looks like this:

The y-axis is the percentage of your list, and the x-axis is the date. The bands of color represent the percentage of your list at each star level on that date. Darkest green is 5 stars; lightest green is 1 star.

For more stats, hover over the graph at any date. You'll see how many subscribers were at each star level on that date, along with the matching percentage of your list:

Adjust the report's timeline from the date menu at the top right. Click the dates directly to change them manually, or use the menu icon to select a pre-defined range:

Star score definitions

Here's a breakdown of each star score. "Engagement" means opening your emails:

Star level	Meaning
⭐️	Subscribers who have not engaged in the past 9 months or longer Subscribers who have not engaged since subscribing 60 days ago or more
⭐️⭐️	Subscribers who have engaged in the past 9 months Subscribers who have not engaged since subscribing between 30 and 59 days ago
⭐️⭐️⭐️	Subscribers who have engaged in the past 6 months
⭐️⭐️⭐️⭐️	Subscribers who have engaged in the past 90 days Subscribers who have not engaged since subscribing 29 days ago or fewer
⭐️⭐️⭐️⭐️⭐️	Subscribers who have engaged in the past 30 days Subscribers who have purchased your products, regardless of engagement

Star level info is also available in the distribution view when you hover over the star level.

Note: A subscriber's score follows these general guidelines, but the final score is also influenced by additional internal metrics, so it may sometimes differ from what's above. If a score looks wrong, email help@kit.com and we'll look into it for you.

Filtering the graph

The Engagement graph includes all your subscribers by default. Filter it to see the stats for particular parts of your list.

Click the filter icon at the top left of the graph to reveal the subscriber filtering options:

This lets you view the engagement score for subscribers who have certain Tags, are in certain Segments, and more.

Note: Setting up subscriber filters for the Engagement graph works the same way as creating a Segment.

Create Segments based on subscriber score

You can use engagement score as your Segment criteria. When creating a Segment, select Engagement score from the filter dropdown:

Then set the star range you want to filter by.

Note: To filter by subscribers within one particular star level (for example, all subscribers with 3 stars), enter the same value in both the "Minimum Stars" and "Maximum Stars" fields.

Once the engagement filter is added, it'll look something like this:

You can combine engagement score filters with other filters in your Segment.

Advanced deliverability reporting

Subscriber scoring in Kit