Quick insights into your list health at a glance.
Creator Pro customers have access to subscriber scoring, which lets you view a breakdown of your list's engagement based on a scale of 1–5 stars. Plus, you can incorporate this data into your list segmentation.
Let's dig in.
Engagement report breakdown
View your list's engagement reports by going to Subscribers under the Grow tab in the navigation, and clicking the Subscribers graph's Engagement tab:
There are two view options for this report: Distribution and Timeline. Click the down arrow next to the word Engagement to toggle between them:
Distribution view
The distribution view looks like this:
Along the y-axis is the number of subscribers, and along the x-axis is the number of stars. The curve of the graph indicates the number of subscribers currently categorized in each star level.
The goal is for the right side of the graph to be higher than the left, because that means most of your subscribers engage with your content.
For additional stats, hover over any of the star levels on the graph. You can see the number of subscribers categorized at that level and what that number has increased or decreased by, as well as the corresponding percentages:
Timeline view
The timeline view looks like this:
The y-axis correlates with the percentage of your list, and along the x-axis is the date. The bands of color represent the percentages of your list at each star level on that date. Darkest green is 5 stars; lightest green is 1 star.
For additional stats, hover over the graph at any date. You'll see the number of your subscribers categorized at each star level on that date, as well as the corresponding percentage of your list:
Adjust the report's timeline from the date menu at the top right. Click the dates directly to adjust them manually, or use the menu icon to select a pre-defined range:
Star score definitions
Here's a breakdown of each star score. "Engagement" is defined as opening your emails:
Star level | Meaning |
⭐️ |
|
⭐️⭐️ |
|
⭐️⭐️⭐️ |
|
⭐️⭐️⭐️⭐️ |
|
⭐️⭐️⭐️⭐️⭐️ |
|
Star level info is also available in the distribution view when you hover over the respective star level.
NOTE: While a subscriber's score is based on these general guidelines, the final score is influenced by additional internal metrics. As a result, the score may sometimes differ from these guidelines. When in doubt, please reach out to help@kit.com and we will look into it for you.
Filtering the graph
The Engagement graph includes all your subscribers by default. Filter it to dig deeper into the stats for particular segments of your list.
Just click the filter icon at the top right of the graph, and it'll reveal the subscriber filtering options:
This lets you view the engagement score for subscribers who have certain Tags, are in certain Segments, and more.
NOTE: Setting up subscriber filters for the Engagement graph is the same as that for creating a Segment.
Create Segments based on subscriber score
You can use engagement score as your Segments' criteria. When creating a Segment, simply select Engagement score from the filter dropdown:
Then, set the star range you want to filter by.
☝️ NOTE: To filter by subscribers within one particular star level (e.g. all subscribers with 3 stars), enter the same value in both the "Minimum Stars" and "Maximum Stars" fields.
Once the engagement filter is added, it'll look something like this:
And of course, engagement score filters can be combined with other filters in your Segment, too.