Here's what each icon looks like and what it means:

Failed (red circle): There were several attempts to deliver an email and delivery failed.  

Sent (half-blue circle): The email has been sent for delivery and is being processed.   

Delivered (blue circle): ConvertKit successfully delivered the email, but your Subscriber hasn't opened it yet.  

Opened (green circle): Your Subscriber opened the email.  

Clicked (gray circle with green circle inside): A Subscriber clicked at least one link in your email. 

Bounced (gold circle): This can happen for several reasons:

  • Our system receives a 'bounce' from the email provider. 
  • The Subscriber manually marks your email as SPAM
  • Your emails get blacklisted by an ISP for some reason
  • The email address is just plain invalid (i.e. somebody typed it in wrong on the opt-in Form) 

How To Land in the Gmail Primary Inbox

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