As the first touch with your Subscribers, your Incentive Email can be leveraged as a powerful first impression. It's easy to dismiss your Incentive Email, (or auto response), as 'just' the double opt-in. Recognizing the opportunity this auto response gives will set the tone for your long-term list.

Engage Subscribers With Your Autoresponder In 5 Easy Steps

Before You Begin: Go to your Incentive Email in the sidebar settings of your Form. It looks like this →

1. Write Your Best Subject Line

This is your first contact with your brand new Subscribers! By default, the Subject line is, "Important: Confirm your subscription." However, like many fields within your ConvertKit account, this is customizable. This can help your Subscriber to spot this first email more quickly. So have fun with it! 

  • Subscribers are interested in list posts. Letting your Subscribers know that your email contains 5 tips can help lead them to opening and reading the email.
  • Be your sincere self. Your Subscribers want authenticity! If you’re a naturally lively person, add that flavor into your subject line!

2. From Email Content To Click-Through

Here you will add your email content. This text box is also customizable, and HTML capable. Text entered here will appear above and below the button in the email. Be sure to keep it short and sweet! 

3. Attach Your Awesome Freebie

Once you have created a great lead magnet, the Incentive Email is the best place to deliver it to your brand new Subscribers. Simply attach your freebie, as a download, into your email. Once your Subscribers click through, it will start downloading. 

4. Close The Loop

You’re almost there! Now you can choose to direct your Subscribers to your own custom thank-you page. This works well if you have a freebie vault, or just want to give them more extras on your website. You can even take this opportunity to thank them personally!

Tip: If you don’t have your own thank-you page, we’ll share ours!

5. CTA: Create A Confirmation Button That Makes Them Click

You’ve arrived at the final step! If you're providing a download, you can edit your button to say, "Download the PDF,” or, “Get My Freebie Now!” The best thing to remember is to make it sound like you!

One last thing: the Confirmation button matches your Form's Confirmation button. Once you select the button color for your Form, this color will also be reflected within your Incentive Email also. 

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