Powerful Segmentation & eComm Event Tracking
Track every click, purchase, and browse to power smarter emails and real growth. Dive into real-time eCommerce tracking, custom events, and winery success stories — powered by Corksy Complete.
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What is Advanced Email Tracking?
Most platforms offer basic automation. But with a custom integration between your Corksy-powered website and Klaviyo or your email marketing platform, you can track what your customers are actually doing in real time. These actions can automatically trigger personalized email flows, increase conversions, and save time by eliminating manual list exports.
Custom eCommerce Event Tracking
Using Google Tag Manager and Klaviyo’s API (or similar APIs for other platforms), we can track and send the following events directly into your email marketing account:
Viewed Product
Triggered when a visitor views a product (wine, merch, events, etc.)
Data sent: Product name, SKU, category, price, image URL, variant options, and product page URL
Started Checkout
Triggered when a customer reaches the checkout page
Data sent: All cart contents, quantities, SKUs, prices, and total cart value
Order Placed
Triggered on successful purchase
Data sent: Order ID, total revenue, item details, shipping/billing address, and customer info
Automated Email Flows
Trigger personalized emails based on real-time customer actions, such as:
Abandoned checkout emails
Post-purchase recommendations
Win-back campaigns
High-intent browse abandonment flows
Why It Matters
Without custom tracking, email lists are often static, outdated, or manually maintained. This means missed opportunities for:
Real-time personalization
Lifecycle automations
Accurate retargeting based on behavior
Custom event tracking ensures your marketing stays in sync with your customers — every product they browse, every cart they abandon, every purchase they make.
Real Winery Wins
“Corksy Complete went above and beyond with custom solutions that took our marketing tools to their full potential. Corksy’s customer support feels young, nimble, and genuinely eager to help. That energy and responsiveness have made a huge difference in how quickly we’re able to move.”
Omar (Marketing Manager)
Pepper Bridge & Amavi Cellars
Custom Tracking with Corksy Complete
Corksy Complete offers hands-on support to set up and manage advanced email tracking — from strategy through implementation. Our team handles:
Custom event tracking setup using Google Tag Manager and your email platform’s API
Data mapping, testing, and troubleshooting
Recommendations for automated flows and segmentation
Ongoing optimization and support as your strategy grows
Best for:
Wineries with expanding product lines or club tiers
Teams looking to automate without adding internal workload
Brands focused on increasing repeat purchases and retention
Want to learn more?
Custom tracking is available through Corksy Complete. Reach out to our team to see if it's a good fit for your goals.