Email Marketing FAQs
Explore answers across key topics like Platform Integration & Data Flow, Native Customer Segments & Export Options, and Technical Troubleshooting — all designed to help you get the most from your email marketing.
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Platform Integration & Data Flow
What email marketing platforms do you currently integrate with?
Corksy currently offers direct integrations with Klaviyo and Mailchimp.
💡: What email platform should I use?
⚡ Klaviyo: Best for behavior-based automation and growth.
⚡ Mailchimp: Good for simpler needs with basic automation features.
Do you integrate with other email marketing platforms?
Corksy currently offers direct integrations with Klaviyo and Mailchimp. For other platforms, you can manually export/import customer data into your preferred email tool. Corksy acts as your central source of customer data, even if you're using a different email marketing platform.
Does Corksy have an open API?
Yes — Corksy has an open API and supports one-time pushes of native customer segments. However, it does not support live syncing by default — data must be manually updated unless you implement a custom integration.
Will customer info flow automatically into Klaviyo or Mailchimp?
No — Corksy's native segment pushes are static. To keep your email platform up to date, you'll need to push new segments or re-import updated customer lists. For real-time syncing, a custom integration is required.
Does Corksy push duplicate contacts to my email platform?
No — Klaviyo & Mailchimp automatically de-duplicate contacts using email addresses. If a contact already exists in your email platform, it will not be added again — only new email addresses will be created.
How do I find my audience in Klaviyo or Mailchimp?
Klaviyo: Navigate to "Audience" <> "Lists and Segments"
Mailchimp: Navigate to "Audience" <> "Tags"
Native Customer Segments & Export Options
What native customer segments does Corksy offer?
All customers
Customers with X purchases
Purchasers in the last X days
Abandoned checkout in the last X days
Note: Corksy's API pushes First Name, Last Name, Email Address across all 4 native customer segments.
Should I build segments in Corksy or my email platform?
Corksy gives you a starting point with the 4 native customer segments or export/import for additional customer details. Use Klaviyo or Mailchimp for more flexible segmentation utilizing customizable tags.
Can I send wine club member data to my email platform?
You can export data from the “Memberships” tab and import it into your email platform for targeting by club tier, club status, etc.
Can I send tasting room visitor data to my email platform?
You can export visitor data from the "Bookings" tab and import it into your email platform for targeting.
Can I send order history data to my email platform?
You can export order data from the "Orders" tab and use it to target customers based on product purchases, values, dates, etc.
Technical Troubleshooting
Why am I seeing a “required field not mapped” error during import?
Why are some fields not importing correctly?
Custom fields need to be mapped during import. If they don’t match an existing field in your email platform, you may need to create a new custom field first in your email marketing platform, then map it.
Why aren’t my tags showing up after import?
Tags must be added during the import process. If you skip this step, contacts will still import but won’t be grouped for targeting or segmentation.
Can I add tags after import?
Yes, you can add tags manually or in bulk after import — but it's best to add them during import for easier organization.
Why are duplicate contacts showing up in my audience?
Email platforms de-duplicate by email address, but issues like extra spaces or import settings can create duplicates.
📌 Pro Tip: Trim whitespace in your export file, check key column formatting, select “Update existing contacts” during import, and use one master contact list on import.
Why don’t I see updated contact info after a new import?
If you didn’t select “Update existing contacts,” your email platform won’t overwrite old data. Always double-check your import settings.
Why isn’t my Corksy segment showing up in Klaviyo or Mailchimp yet?
It can take ~1 hour for Corksy to push a segment to your email platform depending on the size of the audience. If it’s been longer, recheck that the push was completed or try resending.
💡: Need Help with Email Marketing?
Corksy Complete offers expert guidance to set up, segment, and automate your strategy — available through our premium service. Reach out to learn more.
