A nofollow link is a link that does not count as a point in the page’s favour, does not boost PageRank, and doesn’t help a page’s placement in the SERPs.
A no follow link is created with the nofollow link HTML tag, which looks like this:
<a href=”http://www.website.com/” rel=”nofollow”>Link Text</a>
The nofollow tag is basically a notice sign for search engines saying “don’t count this.”
What’s the difference between a nofollow vs. follow link?
Follow links helps your search engine rankings. Nofollow links (generally) don’t.
Follow links are links that count as points, pushing SEO and boosting the page rank of the linked-to sites, helping them go higher in the SERPs as a result.