A call to action is a word or phrase that encourages the viewer of your video to take a specific action so that they know what to do next. We want to leave them with the ball in their court, so ask them to click the button below your video or to reply back with what they liked about your video. 

  1. Direct viewers to links on the video email template (to webpages, documents or additional videos) with exit links:

2. Gain feedback from your prospects and customers by mentioning the video reply feature:

3. Drive traffic to a website, blog or social media site with website overlay:

For more information on creating the perfect video email call-to-action, be sure to check out our blog post by clicking the button below.

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