Lead scrubbing is the term attributed to the process of removing non-legitimate leads.
Advertisers, affiliate networks, lead buyers — heck — ANY industry that deals with lead generation or prospective leads and potential consumer interest all set forth criteria to define what constitutes a legitimate lead from a non-legitimate one.
So, what generally constitutes a non-legitimate lead?
“bogus” entries (e.g., fake email submissions, “Asdf@Asdf.Com“, etc.)
inaccurate or falsified info
duplicate submissions (based on IP address)
fraudulent activity
leads generated through Spam and other Terms of Service infringing techniques
Another way of looking at leads is qualified vs unqualified.
Here are the 2 biggest misconceptions behind the term and the things you can do to actually help lower your scrub rate...
Misconception #1 – "Lead Scrubbing is a network shaving."
Misconception #2 – "Lead scrubbing isn’t necessary."
Read our entire post to find out How to Reduce Your Scrub Rate as an Adult Affiliate!