EPC stands for Earnings Per Click. The EPC shown directly on the offer page is calculated over a specific time period, typically 3 months in CrakRevenue, and it indicates the average value of earnings per click based on paid conversions.

EPC is an important metric used to measure performance. The EPC can be determined using a very simplistic calculation; However, in CrakRevenue, it is important to note that EPC serves as a benchmark indicator of potential earnings rather than a direct measure of income per click.

Your Earnings Per Click (EPC), the one indicated in your statistics, is your earnings divided by the number of clicks your ad received. Additionally, earnings are not generated solely by clicks; they require users to complete specific actions defined by the offer. In CrakRevenue, EPC is influenced by all paid conversions during the calculation period rather than by merely dividing earnings from all clicks.