Google Analytics provides a lot of essential data for affiliates. However, it’s just as easy at times to misinterpret this data.
Here are some of the most common Google Analytics mistakes:
Analyzing only one type of data.
Spotting the fluctuations, but ignoring the long-term view.
Comparing different metrics without thinking of their differences.
Not tracking your campaigns.
Not realizing the difference between Pageviews and Unique Pageviews.
Not segmenting data.
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