You can put a link in more places than you think, but they don't all work the same way — and two of them don't work the way most advice online says they do.

Here's every placement available to you, ranked by how well it converts.

Stories are the only place on Instagram where a tappable link lives natively inside the content. Someone sees the product and taps in the same motion. Nothing else comes close.

There's no follower minimum. The old 10,000-follower requirement for Story links went away years ago, and plenty of creators still think it applies.

Use Stories for:

Tip: Native Stories get more taps than Stories that just reshare a feed post. Film something for the Story itself, even if it's fifteen seconds.

Your bio link is the one placement working around the clock. Anyone who lands on your profile from any post, any search, any mention, finds it there.

Instagram now supports up to five links in your bio, so you don't have to pick one.

Put your storefront first — it's the one that earns.

Tip: Your general storefront link is the right one for your bio. It opens your full page, so it works no matter which post brought someone to your profile. Here's how to find and copy it.

A URL in a caption renders as plain text. People can't tap it, and almost nobody copies it out by hand.

That doesn't make feed posts useless for driving traffic — it means they drive traffic to your profile, where your bio link is waiting. Write captions that push people to your profile, then let your bio do the converting.

You also have a better option, covered further down: let comments deliver the link for you.

This is where most advice will steer you wrong, so it's worth being precise.

Instagram added native product tagging to Reels, and you'll see it recommended everywhere. It only works for products that live in a verified Meta commerce catalog.

Your storefront isn't one — it's hosted separately, which is what lets you feature products across collections and earn on them.

So for Reels, you have two paths that do work:

Tip: Don't waste time trying to make Reels product tagging work with your storefront. It isn't a settings problem or an eligibility problem — the feature is built for a different kind of catalog.

You can generate several different types of storefront links, and picking the right one for the placement makes a real difference to how many people follow through.

The pattern: the more specific the moment, the more specific the link. Someone who just watched you talk about one product shouldn't land on your whole page and have to hunt.

Tip: Not sure how to generate these? This article walks through all four types.

Same link, same audience, very different results depending on how you present it.

The default link sticker just says "Link." Change it. "Shop this," "Get the details," or the product name itself all beat the default, because they tell people what happens when they tap.

Place the sticker in the lower-center of the screen. That's where thumbs already rest. A sticker in the top corner is a sticker people have to reach for.

Don't assume anyone notices a sticker. Say what it is and what it does, or put it in your on-screen text. People move through Stories fast.

A Story disappears in 24 hours. Saved to a Highlight, it sits under your bio permanently and keeps earning. Build Highlights for the things you get asked about most — your favorites, a category, a recurring recommendation.

For the placements that can't hold a link, comments can. Ask people to comment a keyword and have the link delivered to their DMs automatically.

It solves the feed and Reels problem, and it does something else useful: the people who comment are the ones with real intent, and now you're in a direct conversation with them.

Tip: Keep the keyword short and obvious. "Comment LINK" outperforms anything clever.