Align your storefront collections with your social content
When featuring specific products in your social content, make sure those same products are featured on your storefront to maximize conversions from your followers.
Use Featured Product Links when posting about specific products
Use a Featured Product Link when talking about a specific product. When clicked, shoppers will be able to access that product directly from your storefront. You can create as many links as you want.
Navigate to your storefront
Locate the product you'd like to feature/share
Hit the "Share" icon to copy the product link
Add the link to your Story or post caption
Tip: Buyers are more likely to complete a purchase if their journey is as simple & streamlined as possible. Featured Product Links are important in creating this experience!
Post shoppable videos
Shoppers love video – posting more of it will drive you more traffic and sales. Some great ideas:
OOTD (Outfit of the Day)
GRWM (Get Ready with Me)
Product unboxing and reviews
Curated picks and style hauls
Lifestyle videos
. 
Note: Approved video content that tags the brand handle on Instagram or TikTok will also automatically appear on your storefront.
Create urgency with your content
Mention exclusive discounts – often
If you have a personal brand discount code, mention it everywhere and in every post.
Call out product restocks & low inventory
Let your audience know when popular products are running low or back in stock
Announce big promotional periods
Your audience might not be subscribed to brand emails. Let them know when there’s a big brand sale.
Announce big product drops
No one wants to miss the next big trend.
Tip: Being authentic in every piece of content is important in gaining the trust of your audience. You’ll drive more sales in the long run by being genuine.
Engage your audience
Research shows the engagement rate is the biggest leader of storefront success. Boosting engagement can be hard, but built-in social media features have made it easier.
Respond to questions and comments on your content
Use Instagram’s built-in Question Stickers and Polls
Get creative with your Creator toolkit. A storefront is a great start to standing out.
Examples of Top-Performing Storefronts
Fashion/Apparel | |
Beauty/Skincare | |
Home/Decor |