When you're posting content about a product, tag those products in the content on your storefront!
Tagging your content with the products featured makes the shopping experience as seamless as possible for your followers. Once you've tagged your post, you can share a link directly to the shoppable post on your storefront!
Sharing your shoppable posts makes it easy for your followers to find every product featured in your reviews. We recommend regularly tagging all of your content on your storefront to ensure that every piece of content can drive sales!
When you're posting content about a product, curate and share a collection of related products!
If you're posting about one specific product, you can curate a matching set and share a link to the whole collection! Feature the product you're sharing in your post so that it appears at the top of the collection
Make sure to tag your content with the products shown in the post. Then, add those products to a collection. The content will pull into that collection! Feature the product you're sharing in your post so that it appears at the top of the collection. By sharing a link to the whole collection, you can share the full look with your followers.
If you have a whole outfit, skincare routine, or matching set from the same brand featured in a post - make sure that you add those to the collection that you're sharing!
Even if you include items that you don't own, your curation makes the buying process quick and easy for your followers.
Tip: Curating relevant collections for your followers increases the number of items they'll purchase from your storefront, which means a higher commission for you!
If you're promoting one product in particular, share a featured product link with your followers!
If you post about one specific product, you can create a featured product link to send your followers directly to that product. You can create as many featured product links as you desire!
Tip: You can add all of your featured product posts to your Instagram story highlights to curate a brand collection on your Instagram Bio!
When promoting a site-wide sale, you can share a link directly to your whole storefront so that your followers can shop your entire page of products and collections!
If you don't have a specific product in mind, you can shout out your storefront link whenever there is a big sale or promotion to encourage people to browse through your content!
Tip: Posting content reviews, 'Get Ready With Me' and 'Outfit of the Day' videos, and tagging the brand will increase your conversion rates when your followers visit your page. Seeing the products on the page used by a real person makes a huge difference in sales!
Whenever you can't share your link, share your code!
Instagram and TikTok don't let you share your link directly in in-feed and reel content. Some brands offer affiliate codes that you can use in those posts to refer your followers instead!
Tip: Even if you can't share your link directly in your post, you can send your followers to your 'link in bio'! Instagram lets you put up to 5 links in your bio. We recommend setting up a linktr.ee to make a curated list of links for your bio!