When you tag products in your social posts, your followers can shop the exact items straight from your storefront. Tag everything you're wearing — it's the difference between "love this!" and a sale.
Your Instagram and TikTok posts appear in your storefront's Shop My Posts tab once you've tagged the brand.
Tip: No Shop My Posts tab yet? Tag the brand in a post on Instagram or TikTok first — that's what pulls your content in.
Your tagged social posts land in the Shop My Posts tab.
Tag products on a post
Open your storefront and go to Shop My Posts
Tap the menu icon on the post you want to tag, then tap Edit
Choose Tag Products
Add products with Quick Add By URL, or pick them from a collection you've already built
Tap Done
Tag as many products as you like — link the whole outfit.
Tip: Tagging a product also files that post under every collection the product belongs to, so one tag can surface your content in several places at once.
Then share it
With products tagged, tap the menu icon again and choose Share. That link opens your post with its products ready to shop — the best link you can put in an Instagram Story.
Next up: How to Generate Different Types of Storefront Links — every link type and when to use each one.