Writing a clear project brief is the key to your happiness and success. The more information you include, the more likely we are to get it right. Here's how you can write an award-winning project brief:

1. A good title

Think of your title as the title of a text-book; simple and to the point. Also, don’t repeat titles, give each project its own distinctive title.

Here are some examples:

Good title: “Logo design for ecommerce Startup”

Bad title: “Need logo”

Good title: “Business card re-design for client xyz”

Bad title: “I need a super creative business card re-design for a client that's blue, rectangular, and professional”

2. Use short paragraphs

Avoid long paragraphs. Split your project brief into several short paragraphs. This will make it easier to read and decreases any chance of us missing something.

3. Use Checklists

Using checklists will make it easier to communicate complex deliverables that need to be tackled in phases and come with many specific requirements.

4. Examples help

Examples allow us to better grasp your vision. Provide examples of designs you like, your competitor’s designs, or anything for us to draw inspiration from. The more examples you provide the better. And if you’re feeling generous, tell us what you like about each example.

6. And there you have it…

Your award-winning project brief is done! Knowing how to write a quality brief is key to communicating with designers. But like any skill, it will require a bit of practice before you get used to it. Rest assured, it’s a skill that will pay off dividends.