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Use attributes to personalize your outreach
Use attributes to personalize your outreach

How to use effectively the talents attributes (also called variables) when it comes to automations and outreach.

Pierre Dondin avatar
Written by Pierre Dondin
Updated over a week ago

πŸ’‘ Find every attributes and their correspondent data in Crew talent's profile below

Attributes have a fairly bad reputation, they often are associated with the classic "Hello {{firstName}}", but the reason behind that is the quality of the data.

Great news with Crew, most of your data comes from LinkedIn profiles, meaning everyone has the same manner of filling it :)


Frequently Asked Questions :

What does it look like when my attributes has empty data ?

  • Sending individual sequences/messages, the attribute will be indicated in red.

  • Sending batch sequences/messages, the attribute will be indicated with a exclamation point.

Imagine I sent it with an empty data, what will happen ?

It will send the message/sequence, you won't see any "Hi {{FirstName}}" - it will only be replaced with a space character.

Is my signature corresponding to my Gmail's one ?

No, we don't import Gmail signature because we think it is a good practice to have a dedicated signature (with links to content for instance) for recruiting outreaches.

Where can I edit my signature variable ?

You can find an editor in the following place : Settings > Outreach > Signature

Can I add custom attributes ?

No you can't at the moment, however it is something we're looking for, in our roadmap.

Where can I use attributes ?

In every templates possibles (LinkedIn messages and invitations, e-mails and sequences).

And precisely for e-mails, you can either use it in subject or body.

🌟 Tips : Be aware that we already add a space after the attribute when click on it


List of every attributes and what it corresponds to :

First name

Last name

Headline

Job Title

Job Link (URL of the related job)

Current position

Current company

Second to last position

Second to last company

Third to last position

Third to last company

Last school

Second to last school

Location

Email Signature

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