Many supporters rallying around their family and friends' projects. Some are backing a new effort from an organisation they've long supported. Some are inspired by an exciting new idea, while others are motivated to pledge by the tempting project rewards — a copy of what's being produced, a limited edition, or a unique experience related to the project.
Pledging on a project is more than just donating funds to a creator and is not the same as purchasing items from a shop. It's pledging your support to something that you want to see exist in the world and being part of making that idea a reality!