What is a stretch target?
A stretch target is an optional, higher fundraising goal that you can display after your project reaches 100% of its original target.
Here’s what you need to know:
Stretch targets are optional and can be added, changed, or removed at any time.
They become visible only after your original goal is fully funded.
Once active, your funding bar will update to show money raised beyond your original target in bright pink.
📝 Note: Stretch targets are not available for personal fundraisers (e.g. raising money for a personal cause) to set themselves, however, you can email us at support@crowdfunder.co.uk to add one for you.
Why Set a Stretch Target?
Setting a stretch target helps you:
Keep your momentum going once you hit your original goal
Encourage more donations from new and existing supporters
Show your community that you still have big plans and are aiming higher
It's also a great way to thank your supporters and invite them to be part of your extended goals.
How Do I Add a Stretch Target?
Once your project is live, follow these steps:
Go to the Overview section of your live project dashboard.
Add your stretch target amount and save.
As soon as you reach 100% of your original goal, your stretch target will appear on your project page.
You can edit your stretch target at any time — whether you want to increase it or scale it back.
💡 Tip: When announcing a stretch target, explain clearly:
Why you're setting a new goal
What the extra funds will go toward
How your supporters have helped you get this far
What If I’m Using “All or Nothing” Funding?
If you chose the All or Nothing model, you only need to reach your original goal to receive the funds.
You do not need to hit your stretch target for the project to be considered successful.
Can I Raise More Than My Stretch Target?
Yes! Your project can continue to receive donations until the funding deadline, even after passing your stretch target. There’s no upper limit to how much you can raise.